About Us

Located in historic downtown Buford, just minutes from the Mall of Georgia, Further Down the Rabbit Hole is a boutique carrying limited quantities of specialty handpicked items. We are proud to sell handcrafted jewelry and clothing from local vendors. On any given day you'll find Tracy, or her mom June restocking the sales floor with new arrivals or helping a customer find just what they are looking for. 

At Further Down the Rabbit Hole, unbeatable customer service is just as important as  our clothing. Since opening in 2014, Further Down the Rabbit Hole has been transformed from a friendly antique shop, to a boho-chic eclectic boutique. Which is why Further Down the Rabbit Hole is known for not only having the best boutique selection, but also an incredibly unique sense of style. 

Also ask us about our events, like our quarterly ladies nights. We look forward to seeing you soon!  

I have been in retail management for over 25+ years. I started with Wet Seal as a sales associate and worked my way up to District manager, managing the Hawaii market for several years. I have managed stores in California, Las Vegas, Texas and New Mexico.

My last position before I opened my own business was a District Manager for Hot Topic for 16 years, managing the Hawaii market and Atlanta market.

In 2014, I took my years of management and fashion and decided to open my own boutique, located in downtown Buford GA.

 Mom always had a career in the medical field. When she retired from the VA Hospital in California, she moved out here to Georgia. When I opened the shop, she decided to close her decor booths and help me open the boutique. She has worked with me in the shop since we opened in 2014.

My mother and I work very well together and know how to make other women feel special and beautiful, no matter what the size, shape or age! We pride ourselves on having exceptional customer service. We hand pick all of the items in the shop by going to markets all over the U.S., picking out the best of the best.